deadmau5 lights up London with amazing 4D projection – NOKIA Lumia Live

On Monday 28th November Nokia Lumia 800 with Windows phone http://nokia.ly/uBVXxw brought deadmau5 and the world’s most advanced 4D technology together and created an amazing free light show at Millbank Tower, London.

Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the „future of live events“ the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance — adding the 4th dimension.

The much-anticipated Nokia Lumia 800 is here. View all your texts and chats in one seamless conversation. Take, tag and upload photos to Facebook in seconds, and browse the web like you’re on a PC. Find your way with satnav that even works without a signal. Nokia Lumia 800 makes the everyday amazing.

deadmau5 – Behind the scenes of the amazing 4D projection – NOKIA Lumia Live

On Wednesday 28th November 2012, exactly one year after lighting up Millbank Tower (http://youtu.be/SX2Gd-kqV5s), deadmau5 returned to London for another audiovisual spectacular, „This Is Lumia“.

[OFFICIAL Complete Show] Deadmau5 Nokia 800 Lumia Live @ Millbank Tower London 28.11.2011 [720p]

<p><a href=“http://vimeo.com/73397960″>Deadmau5: Nokia Lumia Launch</a> from <a href=“http://vimeo.com/mlstudiouk“>ML Studio</a> on <a href=“https://vimeo.com“>Vimeo</a&gt;.</p> <p>ML Studio collaborated with Canadian producer/DJ Deadmau5 to produce an immersive experience for Nokia. PR agency Mission asked ML Studio to come up with an idea based on the theme of &lsquo;Don&rsquo;t Be Afraid Of The Dark&rdquo;. We came up with the idea of a normal street, where things suddenly animate with colour, synced to music.<br /> <br /> Having found Flatiron Square in Southwark, we worked with a team of lighting, props and sound people to allow Deadmau5 to fill the street with colour. Lights were installed in everything from fruit stands to motorbike headlights to wheelie-bins to entire facades of buildings. As Deadmau5 played, everything in the street came to life&hellip;.</p>

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